Cabs Reading Promotion


Tehran Taxi Management and Supervision announced about launching “Lantern of Road” initiative to promote book reading culture among Tehrani citizens. This initiative, which is aimed at distributing books in the cabs of Tehran City, has been started concurrent with the 26th course of Iran’s Books Week.

“A cultural package containing four books has been put in the cabs. Books are in two languages (Persian and English) and fares can study and/or buy them, if they want”.

Mahdi Mahmoud-Aghdam [Cultural educational Deputy of Tehran Taxi Management and Supervision Organization] said. “In the second phase of this initiative, besides print books, the audio books and also books proper for children and young-adults will be added.” He also said that people welcomed the initiative considerably and it is hoped that this initiative would encourage citizens to read and to love books more.


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